Insights

Development guides for WordPress sites.

Custom WordPress development — themes and plugins built on core APIs rather than page-builder settings, so the site stays editable by whoever comes next. These guides cover the decisions that are expensive to reverse: how a build is structured, where custom code belongs, and what separates a site you own from one you rent.

  • Written from client work, not rewritten documentation
  • Runnable commands and real numbers, not vague advice
  • We say where the other option wins