Technical SEO audit
Crawlability, indexation, duplicate content, redirect chains, canonical handling and Core Web Vitals — the foundations that decide whether good content ever gets a chance.
Grow · Visibility
WordPress SEO services and content that compounds.
Search is no longer only ten blue links. Your customers ask Google, and increasingly they ask an AI assistant that summarises an answer without ever sending a click. We build for both — technical foundations that rank, and content specific enough to get cited. That is what our WordPress SEO work is built to fix.
- Technical foundations first — architecture, schema, Core Web Vitals
- Content built as topic clusters, not disconnected blog posts
- Structured for AI answers as well as classic search results
The problem
When businesses come to us for WordPress SEO.
We rank for our own name and nothing else
Type the company name and you are first. Type what you actually sell and you are nowhere. The site was built to describe the business rather than to answer what customers search for.
We publish constantly and nothing happens
A blog post every week for two years and organic traffic is flat. Individually reasonable posts, connected to nothing, competing with each other and never building authority on any single topic.
Traffic dropped and nobody knows why
A gradual decline nobody noticed until it was significant. It could be a core update, a migration that lost redirects, or content that slowly went stale — and without measurement you are guessing.
AI answers our customers without sending them to us
People ask an assistant instead of searching, get an answer, and never reach your site. If your pages have nothing specific and quotable, you are invisible in exactly the place buying decisions are increasingly made.
How it works
How it actually runs.
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Audit
Technical health, current rankings and what the site is genuinely capable of.
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Architecture
URL structure, internal linking and schema fixed before writing anything.
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Strategy
Topic clusters mapped to what customers actually search and ask.
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Implement
Technical fixes shipped in priority order, largest impact first.
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Publish
Content produced against the plan, on a cadence you can sustain.
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Measure
Rankings, traffic, conversions and AI citations reviewed monthly.
Results
What the work produced.
Hammock Homes
Eight new city pages that read like eight places
A residential care provider needed to be found in eight specific cities. The usual approach — one template with the city name swapped in — is exactly the pattern search engines have spent years learning to discount. Built eight city landing pages, each written for its own place rather than generated from a variable, inside the site's existing design system so nothing looked bolted on.
8
city pages, written separately
1
design system, kept intact
EcoSafe Pest Control
Pest control is a search-driven business
A licensed, family-owned Melbourne operator competing against national brands for people searching by pest and suburb. Nobody browses for pest control; they search once and call. Built the site to match how that search happens — each common pest with its own page, coverage and licensing stated plainly, and a free quote as the single action on every one of them.
Capabilities
The WordPress SEO stack we work in.
Technical
- Search Console
- Screaming Frog
- Log file analysis
- Core Web Vitals
- XML sitemaps
- robots.txt
- Canonical strategy
Structured data
- Organization
- Service
- Article
- FAQPage
- BreadcrumbList
- Product
- JSON-LD graph
Content
- Topic clusters
- Pillar pages
- Internal linking
- Content audits
- Search intent mapping
- Editorial calendars
AI search (GEO / AIO)
- Answer-first structure
- Entity clarity
- Citable facts
- Q&A formatting
- AI referral tracking
Engagement
Three ways this usually runs.
SEO audit
Fixed fee
A technical and content audit with a prioritised action list — what is broken, what is holding you back, and what to fix in what order. Useful whether or not you continue with us.
- 2–3 weeks
- No obligation to continue
- Yours to take elsewhere
SEO & content programme
Fixed price after audit
Technical fixes implemented, architecture rebuilt, schema deployed and the first cluster of content produced — a foundation your team can then publish onto.
- Dated milestone plan
- Technical fixes shipped
- First cluster delivered
Ongoing retainer
Monthly
Continuous content production, technical monitoring, and adaptation as search and AI assistants change what they reward. SEO is a compounding activity, not a project.
- Rolling monthly
- Monthly reporting
- Cancel any time
Questions
WordPress SEO questions, answered plainly.
If your WordPress SEO question is not covered here, send us the details and we will reply with a straight answer.
How long before we see results?
Technical fixes can show within weeks, because you are removing things actively holding the site back. Content and authority take longer — typically three to six months before a new cluster performs, and longer in competitive markets. Anyone promising rankings in thirty days is either misunderstanding the work or misrepresenting it.
Do you write the content or just plan it?
Both are available. Some clients want the strategy, the briefs and the architecture, then use their own writers who know the product. Others want us to produce everything. The plan is worth more than the words — content without a structure behind it is why so many blogs publish constantly and go nowhere.
What is AI search optimisation, and does it matter yet?
It is structuring content so assistants like ChatGPT, Perplexity and Google AI Overviews can extract and cite it. In practice that means direct answers rather than long preambles, specific facts and figures rather than adjectives, clear question-and-answer formats, and accurate structured data. It matters now because those tools already answer commercial questions without sending a click, and the pages they cite are the ones written to be quotable.
Can you guarantee first-page rankings?
No, and nobody credible can. Rankings depend on competitors, on algorithm changes and on factors outside anyone’s control. What we can commit to is the work: technical foundations fixed, architecture that supports the pages that matter, content built to a plan, and honest monthly reporting on what moved and what did not.
Do you do link building?
Not the kind you buy. Paid link schemes carry real penalty risk and the results do not last. We focus on earning links through content genuinely worth citing, digital PR where it fits, and fixing the internal linking most sites neglect — which is free, entirely within your control, and frequently the fastest available win.
Is technical SEO worth it if our content is weak?
Technical work removes ceilings; it does not create demand. If pages cannot be crawled, load slowly or duplicate each other, no amount of content will perform. But once those are fixed, the constraint becomes the content. That is why we audit first and are honest about which of the two is actually your bottleneck.
What does WordPress SEO work actually involve?
Technical foundations first — indexing, crawlability, canonicals, redirects, Core Web Vitals — then content that answers the questions people actually search. Fixing content while a noindex tag is live changes nothing.
The platform itself is documented at wordpress.org.
Can you guarantee rankings?
No, and nobody honest can. What we can do is remove the technical reasons you are not ranking and build content that deserves to.
Start here
Start your WordPress SEO project.
The more you can tell us, the more useful our first reply will be. No sales sequence — one of the people who would actually do the work reads this.
- We read it and look at your site
- You get a written reply with our honest read
- If it fits, we scope it properly
Prefer email? hello@dotance.com