Grow · eCommerce

WooCommerce development for stores that outgrew their theme.

When a store starts making real money, the theme that launched it becomes the thing holding it back. We rebuild the parts that matter — checkout, subscriptions, pricing logic and the integrations behind them — without throwing away what already works. That is what our WooCommerce development work is built to fix.

  • Custom checkout that fits how you actually sell
  • Subscriptions, memberships and B2B pricing
  • ERP, CRM and inventory kept in sync

The problem

When businesses come to us for WooCommerce development.

Checkout leaks money

Carts fill up and then empty. The default checkout asks for fields you don't need, hides costs until the last step, or breaks on mobile — and every extra step costs a percentage of revenue.

The catalogue outgrew the theme

What was fast with 200 products crawls at 20,000. Filters time out, admin pages hang, and logged-in traffic bypasses every cache you have.

Everything is manual

Orders get copied into the ERP by hand. Stock is wrong by the afternoon. Someone exports a CSV every morning because two systems have never spoken to each other.

Plugin stack is a house of cards

Fifteen extensions do the work of three, half are abandoned, and nobody updates anything because the last update took the store down for an hour.

What we build

What our WooCommerce development work covers.

Discuss your store ↗︎

Custom checkout

One-page or multi-step, the fields you actually need, address validation, and shipping and tax shown before the final click. Built on the Checkout Block or classic checkout depending on what your extensions support.

Subscriptions & memberships

Recurring billing, trials, pauses, upgrades and dunning that recovers failed payments instead of silently losing the customer. Member-only pricing and content where it applies.

B2B & wholesale

Customer-group pricing, tiered quantity breaks, quote requests, purchase orders, tax exemption and account-level credit terms — alongside your retail storefront, not instead of it.

Payments & tax

Stripe, PayPal and regional gateways wired correctly, including SCA, saved cards and refunds. Automated tax where you need it, and clean handling of multi-currency.

ERP, CRM & inventory sync

Two-way integrations so orders, stock, customers and invoices move between WooCommerce and your back office automatically — with retry logic and a log you can actually read when something fails.

Performance at scale

Object caching, query optimisation, index tuning and a strategy for the pages caching cannot help — cart, checkout and My Account. Measured with field data, not lab scores.

How it works

How it actually runs.

  1. Store audit

    Data model, extension stack, checkout funnel and performance under real traffic.

  2. Scope

    A dated plan showing what gets rebuilt, what stays, and what we recommend removing.

  3. Build

    Work happens on staging with your real catalogue, so nothing is a surprise at launch.

  4. Test

    Checkout paths, payment edge cases, tax rules and load — before a customer meets them.

  5. Launch

    Deployed in a low-traffic window with a rollback ready and someone watching orders.

  6. Support

    Monitoring, updates and a channel for the questions that come after go-live.

Results

What the work produced.

Screenshot of the Posh Plattz site we built

Posh Plattz

A platter shop built around its busiest five weeks

A luxury fruit-platter and grazing-box business had no website at all — orders came through direct messages. The launch had to land before Valentine's, Ramadan, Eid and Mother's Day: the pre-order window that makes their year. Built the store from scratch in WooCommerce, in two phases, so the catalogue, checkout and delivery rules were finished and tested well ahead of the launch date. Includes tick-box add-ons…

5.0 / 5 on every review category
2 phases scheduled around the launch
Screenshot of the DCentral Magnetics site we built

DCentral Magnetics

A store redesign, then the checkout that had stopped

After the redesign went live, orders dried up. The store was still running legacy PayPal Standard, whose guest checkout PayPal has been retiring — so anyone without a PayPal account could not pay at all. The owner had been changing PayPal settings that no longer did anything. Identified it as a payment-rail problem rather than a settings one, migrated the store to Stripe on a call with the owner driving his own…

Legacy PayPal the actual cause
1 call connected, tested and live

Capabilities

The WooCommerce development stack we work in.

Core & extensions

  • WooCommerce
  • Checkout Blocks
  • WooCommerce Subscriptions
  • Memberships
  • Bookings
  • Product Add-Ons
  • Custom extensions

Payments & tax

  • Stripe
  • PayPal
  • Klarna
  • Apple & Google Pay
  • SCA / 3DS
  • Multi-currency
  • Automated tax

Integrations

  • REST API
  • Webhooks
  • Action Scheduler
  • ERP sync
  • CRM sync
  • Inventory systems
  • Shipping carriers

Scale & reliability

  • Redis object cache
  • Query optimisation
  • Database indexing
  • HPOS order tables
  • Staging & Git deploys
  • WP-CLI

Engagement

Three ways this usually runs.

Store audit

Fixed fee

A written report on your data model, extension stack, checkout funnel and performance, with a prioritised list of what to fix and what it is worth fixing.

  • 2–3 weeks
  • No obligation to continue
  • Yours to take elsewhere

Ongoing retainer

Monthly

A set number of hours each month for improvements, extension updates, monitoring and the things that come up when a store is genuinely busy.

  • Rolling monthly
  • Priority response
  • Cancel any time

Cost

What WooCommerce development costs, and what moves the number.

The full WordPress cost breakdown ↗︎

The engagement shapes above say how the work is bought. This is the other half: why two WooCommerce quotes for stores that look alike can be thousands apart, and which of those differences are worth paying for.

How the catalogue is structured

Hundreds of simple products are less work than dozens with variations, per-variant pricing and stock, and product options that change the SKU. Variation logic is where store builds actually spend their time.

Where you sell and how you get paid

One country, one currency and one gateway is straightforward. Several tax regimes, multi-currency, or more than one payment method each add rules to build and — more importantly — test with real transactions.

What the store has to integrate with

Stock from an ERP, orders into accounting, rates from a shipping carrier: each integration has to cope with the other system being slow, wrong or down. One is routine; several is a project within the project.

How standard the checkout is

WooCommerce's default checkout is sound. Custom steps, conditional fields, delivery slots or quote-based ordering all move away from it, and each departure has to be built, tested and kept working through updates.

Whether B2B rules are involved

Trade pricing, customer-specific catalogues, minimum order quantities and account terms are all achievable. They also turn a shop into a small business system, and that is priced as one.

Questions

WooCommerce development questions, answered plainly.

If your WooCommerce development question is not covered here, send us the details and we will reply with a straight answer.

Is WooCommerce good enough for a large store?

Yes, with the right architecture. WooCommerce handles large catalogues and high order volume when the database is indexed properly, High-Performance Order Storage is enabled, object caching is in place and the extension stack is lean. Most stores that "outgrow WooCommerce" have actually outgrown their hosting and their plugin choices, not the platform.

Can you customise the checkout without breaking my extensions?

That is exactly why we audit first. Some extensions only support the classic checkout, others only the Checkout Block. We map what your stack requires before choosing an approach, then build with hooks and filters rather than editing core files, so future WooCommerce updates do not undo the work.

Do you migrate stores from Shopify or Magento?

Yes. Products, variations, customers, order history and URLs are migrated and verified on staging before anything goes live, with 301 redirects mapped so you keep your rankings. Payment tokens usually cannot transfer between platforms, so we plan a card re-authorisation flow for subscription customers as part of the move.

My store is slow. Is that a WooCommerce problem?

Almost never on its own. Slow stores are usually a combination of uncached logged-in traffic, unindexed database queries, oversized images and too many extensions loading on every page. We measure with field data first, then fix the causes in order of impact rather than guessing.

Can we sell retail and wholesale from one store?

Yes, and it is usually cheaper to run than two separate sites. Customer groups drive pricing, quantity breaks and tax treatment, while quote requests and purchase orders sit alongside the normal cart. Retail customers never see trade pricing, and you maintain one catalogue instead of two.

What happens to my store during the rebuild?

It keeps trading. All work happens on a staging copy with your real catalogue and a recent database, so nothing we do touches live orders. Launch happens in a low-traffic window with a rollback ready and someone watching order flow for the first hours.

What does WooCommerce development cover beyond setup?

Checkout and payment flows, tax and shipping rules, subscriptions and renewals, integrations with your ERP or CRM, and the performance work a store needs because cart and checkout cannot be cached.

The platform itself is documented at wordpress.org.

Our checkout converts badly. Where do you start?

By measuring where people leave, then auditing the checkout fields against real orders rather than guessing which ones to remove.

Start here

Start your WooCommerce development project.

The more you can tell us, the more useful our first reply will be. No sales sequence — one of the people who would actually do the work reads this.

  • We read it and look at your site
  • You get a written reply with our honest read
  • If it fits, we scope it properly

Prefer email? hello@dotance.com

We reply within one business day.