Migration · Squarespace → WordPress

Squarespace to WordPress with everything that matters intact.

Squarespace is polished until you need something it does not offer — deeper SEO control, real plugins, ownership of your stack. It does provide an export, but a partial one, and the gaps catch people out. We move the content, recover what the export skips, and redirect every URL so nothing is lost on the way.

Get a migration plan See the gotchas

XML export handled — including the content it silently leaves out
Images recovered at full quality (the export does not include them)
Squarespace URL patterns mapped and 301-redirected

Why switch

Why people leave Squarespace.

Template ceiling

Squarespace templates are elegant but closed. Custom layouts, custom functionality and third-party integrations all hit the same wall.

Recurring cost, rented ground

Monthly fees buy a lease, not an asset. On WordPress the software is yours and hosting is commodity.

Partial data ownership

The export covers some content types and not others — the platform decides what you can take with you.

SEO limits

Structured data, performance work and technical SEO are only adjustable within what Squarespace exposes.

What moves

What comes with you, and how.

Scope your migration ↗︎

Blog posts and standard pages — via the Squarespace XML export, imported and cleaned up
Images — the export contains references, not files; we download every asset and re-host it
Content the export skips — product, event, album and index pages are extracted separately
URL map — Squarespace /blog/ and page URLs 301-redirected to the new structure
Forms and newsletters — rebuilt with WordPress equivalents; subscriber lists exported and moved
Design — rebuilt as a WordPress theme; the export carries no styling at all

The Squarespace specifics

The gotchas we plan for.

Every platform has traps that generic migration checklists miss. These are the Squarespace-specific ones — the difference between a clean move and a rescue job.

The export is partial by design

Squarespace exports blog posts, text and image blocks on standard pages — and skips product pages, events, albums, audio and index/portfolio pages. Knowing what will not arrive is half the job.

Images are not in the export

The XML references images on Squarespace servers. If the subscription lapses before assets are pulled, they are gone. We download everything first, at original quality.

Index pages have no equivalent

Squarespace index/portfolio stacks are a platform-specific layout. They are rebuilt deliberately in WordPress — usually better — rather than translated automatically.

Member areas and commerce

Member Areas content and store data do not travel in the XML. Stores migrate via a separate product/customer path (or to WooCommerce properly).

URL formats differ

Squarespace blog URLs (/blog/post-slug with date variants) need explicit mapping to WordPress permalinks, or the blog loses its search equity.

Process

How the move runs.

Our full process ↗︎

Every migration is a parallel build: your Squarespace site keeps running while the new WordPress site is built and verified beside it. The switch is a planned window, not a leap.

Audit and inventory. Content, URLs, rankings, integrations — everything that must survive gets listed before anything moves.
Parallel build. The WordPress site is built and the data migrated on staging, while the live site trades on untouched.
Verification. Content counts, redirect map, metadata parity, forms — checked against the inventory.
Cutover. DNS switches in a low-traffic window; the old site stays reachable to us until everything is confirmed.
Aftercare. We watch Search Console, 404s and the numbers for the following weeks and fix what the real world surfaces.

Questions

Squarespace migration questions.

If your situation isn't covered here, send us the details and we'll reply with a straight answer.

Ask your question ↗︎

Does Squarespace let me export my site?

Partially. The XML export covers blog posts and standard page text, but skips products, events, albums, index pages — and the image files themselves. A complete migration combines the export with direct extraction of everything it leaves behind.

Will my images come across?

Yes, but not via the export — it only references files hosted on Squarespace. We download every image at source quality and re-host it in your WordPress media library before your subscription ends, so nothing is orphaned.

Can my Squarespace store move too?

Yes — store data (products, customers, orders) travels a separate route from the content export, into WooCommerce. That turns the move into a store migration with its own checklist, which we scope alongside the content work.

Will my rankings survive the move?

Yes, with the same method as every migration we run: full URL inventory, one-to-one 301 redirects including Squarespace’s blog URL variants, and metadata parity checks before launch. Rankings follow content when the redirects are right.