AI Overviews Traffic Loss: 5 Proven Ways to Measure It
AI Overviews traffic loss has a signature: flat impressions, falling clicks, same position. Five ways to measure it, and what is not it.
· 14 min readInsights
SEO guides for WordPress sites.
Technical SEO for WordPress: redirects that survive a rebuild, canonicals that point where you think they do, schema that validates, and index problems traced to a cause rather than guessed at. Mostly about the things that break rankings silently, because those are the ones nobody looks for.
- Written from client work, not rewritten documentation
- Runnable commands and real numbers, not vague advice
- We say where the other option wins
Schema for AI Search: 7 Essential Types to Add First
Schema for AI search will not rank you. It settles who you are. Seven types worth adding, four to skip, and how to check what you publish.
· 14 min read
AI Plugin API Costs: 5 Honest Numbers for Your Own Key
AI plugin API costs explained with five numbers and a worked example: a thousand answers for about a dollar, what inflates the bill, and SaaS compared.
· 13 min read
llms.txt for WordPress: 5 Honest Facts Before You Add It
Is llms.txt for WordPress worth adding? Five honest facts, what nobody can prove yet, and the half-hour version if you decide to do it.
· 15 min read
Chatbot Unanswered Questions: 6 Simple Content Wins
Chatbot unanswered questions are the best content research a site can get. Six ways to turn them into pages, pins and FAQs, with a worked example.
· 14 min read
WordPress AI Chatbot: 7 Honest Questions Before You Add One
Seven questions before adding a WordPress AI chatbot: where answers come from, sources, cost per chat, data, page weight, and unanswered questions.
· 14 min read
Track AI Search Traffic in GA4: 5 Proven Steps
GA4 cannot track AI search traffic by default. Five steps that separate assistant referrals from Direct, plus the part nobody can measure honestly.
· 15 min read
GEO vs SEO in 2026: 6 Honest Differences That Matter
GEO vs SEO in 2026: what genuinely changed, the numbers behind it, and the six things worth doing on a WordPress site. No packages, no scores.
· 14 min read
WordPress Not Showing on Google? 9 Simple Checks
WordPress not showing on Google? Separate indexing from ranking first, then work through the nine causes in the order that finds the problem fastest.
· 14 min read
How to redesign a WordPress site without losing your SEO
Redesigns lose traffic because URLs changed, not because of the design. Inventory, the four decisions per URL, the redirect test, and six weeks of watching.
· 8 min read
How to get your content cited by AI search
How assistants pick sources, why answer-first writing gets quoted, the crawlers you may be blocking by accident, and the schema rule people break.
· 8 min read
WordPress technical SEO: the checklist that actually matters
A five-minute audit that catches the expensive faults — the noindex checkbox, a sitemap that 404s after a move, and what the Indexing report is telling you.
· 6 min read
How to find and fix duplicate content in WordPress
There is no duplicate content penalty — your signals just get split. Which of the three tools fixes which case, and why an indexed staging site is urgent.
· 5 min read
WordPress redirects: how to set them up without losing rankings
A 301 carries the rankings, but only to a page that answers the same need. Build the map, flatten the chains, and verify with a command rather than hope.
· 6 min read