How to redesign a WordPress site without losing your SEO
Why redesigns lose traffic, and the URL mapping, redirect and monitoring work that prevents it. A practical sequence you can hold an agency to.
How to get your content cited by AI search
What generative engine optimisation actually means in practice — how assistants pick sources, and the concrete changes that make your pages citable.
WordPress technical SEO: the checklist that actually matters
Beyond keywords: the technical foundations Google needs from a WordPress site — crawlability, indexation control, canonical URLs, structured data, sitemaps and speed.
How to find and fix duplicate content in WordPress
WordPress creates duplicate content on its own — archives, parameters, http/https splits, staging copies. How each kind happens and the right fix: canonical, redirect, or noindex.
WordPress redirects: how to set them up without losing rankings
Deleting, renaming or restructuring pages? Redirects are how rankings survive. When to use a 301, how to map old URLs to new, and the mistakes — chains, homepage dumps — to avoid.