How to brief a website design project
What to prepare before commissioning a website design, the questions to ask an agency, and the decisions that cost the most if you skip them.
How to choose a WordPress theme that won’t slow you down
A theme choice is a performance and maintenance decision you live with for years. How to evaluate real speed, code quality and lock-in before committing — and the red flags to avoid.
Building a design system in WordPress with block patterns
How to make a WordPress site keep its design after launch: tokens in theme.json, reusable block patterns, and locked layouts that give editors freedom without breakage.
Website design mistakes that quietly hurt conversions
Not the ugly mistakes — the quiet ones. Vague headlines, weak CTAs, mobile afterthoughts, and trust gaps that lower conversion on otherwise good-looking sites.