WooCommerce checkout: what actually moves conversion
Audit your checkout fields against real orders instead of guessing, put express payments above the form, and test what a declined payment actually looks like.
· 7 min readInsights
WooCommerce guides written from stores that had to keep trading while we fixed them. Tax and shipping rules, subscriptions and renewals, checkout flows that lose people, and the quiet failures — a cron job that stopped, a gateway token that cannot move — that cost revenue long before anyone notices.
Audit your checkout fields against real orders instead of guessing, put express payments above the form, and test what a declined payment actually looks like.
· 7 min readA store's most valuable pages cannot be cached. Object caching, HPOS, cart fragments and the PHP worker ceiling that explains the promotion-day crash.
· 6 min readMost abandonment has documented, fixable causes. Measure where they leave, remove the surprise costs and the friction, then recover the remainder.
· 6 min readMatch the symptom first: dead button, expired session, declined payment. Where the real reason is logged, and why checkout must never be minified.
· 5 min readDecide tax-inclusive or exclusive before entering products, order shipping zones narrow to broad, and never omit the fallback zone.
· 5 min readMove a live store between platforms without losing orders, customers or rankings: what migrates, what does not, the redirect map, and the cutover plan.
· 6 min readThe gateway decision is the one you cannot undo, renewals run on scheduled tasks that fail silently, and most failed payments recover if you chase them.
· 6 min read
