Technical & content audit
A full crawl of what exists: every URL, what it ranks for, what links to it and what traffic it earns. This decides what gets kept, merged, rewritten or retired.
Build · Redesign
Most traffic drops after a redesign are not caused by the new design. They are caused by URLs that changed without redirects, content that quietly disappeared, and nobody checking until the following month. We treat the migration as seriously as the design.
The problem
Organic traffic fell off a cliff and never came back. Usually this is hundreds of URLs that changed without redirects, so every ranking page became a 404 and every backlink stopped counting.
You sell things that are not on the site and the site sells things you stopped doing. Navigation reflects an org chart from four years ago. The site is describing a company that no longer exists.
The person who built it left. Making a change means finding a developer willing to touch it, so nothing gets updated, and the site drifts further from reality every quarter.
The site has become something the team works around rather than uses. Campaigns point to landing pages built elsewhere because the main site is too slow or too painful to change.
How it works
Crawl, rankings, traffic and backlinks — what the current site is genuinely worth.
Every URL assigned a destination: keep, merge, rewrite or redirect.
A new system designed against your real content and real page inventory.
Clean build on staging with content migrated and redirects in place.
Page-by-page QA against the audit, plus redirect and performance testing.
Low-traffic deploy with rollback ready, then weeks of monitoring.
Results
Professional services
A 400-page site with a decade of accumulated URLs. We mapped every one, merged 90 thin pages into 20 stronger ones, and launched with redirects tested in advance.
Manufacturing
A site nobody had been able to update for three years, running on an abandoned theme. Rebuilt on a block system their marketing team now runs entirely without developer help.
Capabilities
Engagement
Fixed fee
A crawl, a content inventory and a URL map with recommendations — what to keep, merge or retire, and what a redesign would realistically involve.
Fixed price after audit
Design, build, content migration, redirects and launch, quoted as one fixed price with dated milestones so there are no surprises halfway through.
Monthly
For large sites that cannot go dark. We replace the site section by section, keeping both versions running until the last template is migrated.
Questions
If your situation isn't covered here, send us the details and we'll reply with a straight answer.
It only should if the migration is handled badly. The damage comes from URLs changing without redirects, metadata being lost, internal links breaking and content silently disappearing. We audit and map every URL before build starts, test the redirects on staging, and monitor rankings for weeks after launch.
It depends far more on page count and content readiness than on design complexity. A focused marketing site moves quickly; a several-hundred-page site with content that needs rewriting takes considerably longer. We give you a dated milestone plan after the audit, so you know what lands when before committing.
Usually a lot of it, and the audit tells us which parts are worth keeping. Pages that rank and earn traffic get preserved and improved. Thin or duplicated pages are often better merged into one stronger page with a redirect, which frequently improves rankings rather than risking them.
No. If you are already on WordPress, a redesign usually means a new theme and block system on the same install, keeping your content and URLs in place. Moving platforms is a separate decision, and we will only recommend it when your current setup is genuinely holding the business back.
They keep working, provided every old URL has a 301 redirect to the most relevant new page. That is why URL mapping happens before build rather than as a launch-day scramble. Redirects pass the great majority of link value, so earned authority follows you to the new structure.
Yes, and for large or high-traffic sites it is often the safer choice. We replace one template or section at a time while the rest of the site keeps running, so risk is spread across months rather than concentrated in one launch night. It takes longer overall but almost nothing can go badly wrong at once.
Start here
The more you can tell us, the more useful our first reply will be. No sales sequence — one of the people who would actually do the work reads this.
Prefer email? hello@dotance.com