Technical SEO audit
Crawlability, indexation, duplicate content, redirect chains, canonical handling and Core Web Vitals — the foundations that decide whether good content ever gets a chance.
Grow · Visibility
Search is no longer only ten blue links. Your customers ask Google, and increasingly they ask an AI assistant that summarises an answer without ever sending a click. We build for both — technical foundations that rank, and content specific enough to get cited.
The problem
Type the company name and you are first. Type what you actually sell and you are nowhere. The site was built to describe the business rather than to answer what customers search for.
A blog post every week for two years and organic traffic is flat. Individually reasonable posts, connected to nothing, competing with each other and never building authority on any single topic.
A gradual decline nobody noticed until it was significant. It could be a core update, a migration that lost redirects, or content that slowly went stale — and without measurement you are guessing.
People ask an assistant instead of searching, get an answer, and never reach your site. If your pages have nothing specific and quotable, you are invisible in exactly the place buying decisions are increasingly made.
How it works
Technical health, current rankings and what the site is genuinely capable of.
URL structure, internal linking and schema fixed before writing anything.
Topic clusters mapped to what customers actually search and ask.
Technical fixes shipped in priority order, largest impact first.
Content produced against the plan, on a cadence you can sustain.
Rankings, traffic, conversions and AI citations reviewed monthly.
Results
B2B services
A site ranking only for its brand name. We fixed the architecture, built four topic clusters around what buyers actually search, and rewrote nine thin pages into three strong ones.
Technical SEO
A site with no structured data at all. We implemented a full schema graph with FAQ blocks matching visible content, and the pages started appearing as rich results and in AI-generated answers.
Capabilities
Engagement
Fixed fee
A technical and content audit with a prioritised action list — what is broken, what is holding you back, and what to fix in what order. Useful whether or not you continue with us.
Fixed price after audit
Technical fixes implemented, architecture rebuilt, schema deployed and the first cluster of content produced — a foundation your team can then publish onto.
Monthly
Continuous content production, technical monitoring, and adaptation as search and AI assistants change what they reward. SEO is a compounding activity, not a project.
Questions
If your situation isn't covered here, send us the details and we'll reply with a straight answer.
Technical fixes can show within weeks, because you are removing things actively holding the site back. Content and authority take longer — typically three to six months before a new cluster performs, and longer in competitive markets. Anyone promising rankings in thirty days is either misunderstanding the work or misrepresenting it.
Both are available. Some clients want the strategy, the briefs and the architecture, then use their own writers who know the product. Others want us to produce everything. The plan is worth more than the words — content without a structure behind it is why so many blogs publish constantly and go nowhere.
It is structuring content so assistants like ChatGPT, Perplexity and Google AI Overviews can extract and cite it. In practice that means direct answers rather than long preambles, specific facts and figures rather than adjectives, clear question-and-answer formats, and accurate structured data. It matters now because those tools already answer commercial questions without sending a click, and the pages they cite are the ones written to be quotable.
No, and nobody credible can. Rankings depend on competitors, on algorithm changes and on factors outside anyone’s control. What we can commit to is the work: technical foundations fixed, architecture that supports the pages that matter, content built to a plan, and honest monthly reporting on what moved and what did not.
Not the kind you buy. Paid link schemes carry real penalty risk and the results do not last. We focus on earning links through content genuinely worth citing, digital PR where it fits, and fixing the internal linking most sites neglect — which is free, entirely within your control, and frequently the fastest available win.
Technical work removes ceilings; it does not create demand. If pages cannot be crawled, load slowly or duplicate each other, no amount of content will perform. But once those are fixed, the constraint becomes the content. That is why we audit first and are honest about which of the two is actually your bottleneck.
Start here
The more you can tell us, the more useful our first reply will be. No sales sequence — one of the people who would actually do the work reads this.
Prefer email? hello@dotance.com