Headline feature
The single most important thing this plugin does — the reason someone installs it in the first place.
★ Free plugin
One clear sentence on what this plugin does and the problem it removes — written for the person searching for exactly this. This is the template detail page; duplicate it for each plugin and replace the placeholder content.
Overview
Two or three sentences on the problem this plugin solves and why it exists — the same story you would tell a client in the first minute. Keep it concrete: what it replaces, what it saves, and who it is for.
A second paragraph can go deeper on the approach — how it is built, what makes it lighter or more reliable than the alternatives, and how it fits alongside the rest of a WordPress site. This is real content for SEO and for the reader, so write it properly rather than leaving filler.
Screenshots
Pricing
$0
The core plugin, genuinely useful on its own and free forever on WordPress.org.
TODO / year
Advanced features for teams that need more, plus direct priority support.
Note: confirm the real price and Pro feature list before publishing — this is a placeholder tier.
Changelog
First public version. Summarise the launch feature set here.
Public beta — list what changed since the previous build.
Questions
Questions about building a custom plugin instead are on the plugin development page.
Replace this with a one-paragraph plain answer describing the plugin's core job and the problem it removes, written the way a customer would ask it. This same text must match the FAQ schema at the bottom of the page exactly.
State the minimum and tested-up-to WordPress and PHP versions here, and confirm it is kept current with new releases. Being specific about compatibility is what reassures a cautious site owner before they install.
Explain how the plugin is built to stay lightweight — loading assets only where needed, adding no bloat to every page. Performance is a top objection for any plugin, so answer it directly and honestly.
Describe what the Pro tier adds over the free core and who actually needs it, without making the free version feel deliberately limited. Be clear that the free version is fully usable on its own.